Adriano Goldschmied founded Daily Blue almost half a century ago in the fashionable Italian ski resort of Cortina d'Ampezzo. He knew he had something special when beloved actress Brigitte Bardot walked out with a pair. The classic denim brand born out of the 1970s, has made its comeback with a focus on sustainability, durability, design innovation, and ethical production. While honoring its heritage, the brand introduces fresh ideas in fit and wash, delivering timeless style with a commitment to responsible fashion. This revival represents a harmonious blend of the past and future, where iconic blue denim meets eco-conscious, long-lasting, and stylish denim for today.